Liekki Club

Branding for a club of Finnish origin.

The guide lines of the project mark a clean and structured design. It is a luxurious and exclusive club, and the design must reflect both aspects.

It is achieved through the use of three inks, one of them golden, and thanks to a very stylized sans serif typography.

The imagotype can be used as such or as an isotype, taking the two «k» facing each other.

Liekki Club
Liekki Club Outdoor
Liekki Club Style Guide